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Posted on Aug 13, 2021 / 0 / arayal resorts
Theoretical & methodological signs of progress in Social Media and their influence in tourism
Nowadays, social media has a significant influence on international society. A great variety of applications and related programs appeared in recent years and revolutionized the ways of conducting tourism business as more and more people choose a destination point online, grounding on the information provided by different people on social media platforms. Besides, people can interact online, creating large groups and travel together, following the routes of the professional travelers provided on different internet resources. In this way, trip reports, posts on traveling, or personal reviews have a considerable influence on tourism in general.
Social media impact on tourism is seen in the ways people research before going on a trip. Now people are encouraged to share their travel experiences. Thus, social media has transformed the way people make decisions. People build their trust in a tourism agency based on the reviews of the others. Customer service is another essential aspect of the tourism industry that has changed with social media. Now brands and businesses can reach their customers directly through social media. When people are unsatisfied with a tourism service, they can call the companies to account for that. Thus, solving the problems of the customers in the kindest ways will lead to a better reputation for a company.
Social sharing might be the most significant factor that affected the tourism industry. Social media enables especially young people to share the most significant memories from their travels with a vast audience. Tourism companies should know that this is a more powerful way of attracting new travelers than simple advertisements and encourage people to share their real experiences online. As seen above, the rise of social media led to the development of two-way communication between agencies and customers and customers to customers. To benefit from this impact of social media on the tourism industry, turning to social media is vital for a tourism agency.
Thus, it is possible to state that social media plays an important role in the development of theoretical and methodological processes in different spheres related to domestic and international tourism that also include tourism behavior and interaction between local and international markets.